Extron Electronics and The Ranch Restaurant and Saloon, Anaheim, CA, May 2019 - May 2020

Senior Creative Designer

Responsible for creating effective print and digital materials to promote and support a broad range of products and technologies and brand style guidelines.

• Designed print/digital advertisements, brochures, and design guides. Created an average of 12 ads every month.

• Created corporate brand style guidelines that are used across all company promotional assets.

• Created appealing designs for sales, marketing and communication materials; directly resulting in increased product sales.

• Worked with vendors directly for printing materials.

• Created attractive event promotional menus, flyers, brochures, email blasts, and monitor slides for The Ranch Restaurant and Saloon. 

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NeoGenomics Laboratories, Inc., Aliso Viejo, CA, December 2015 - April 2019

Senior Graphic Designer

Serves as the in-house agency while collaborating with multiple different departments to develop client creative strategies. Responsible for maintaining consistent brand image, look-and-feel, and vision across all marketing materials.

• Created corporate front end website design and strategy. Delivered innovative UX/UI that optimize among user needs, business goals, and technological realities across web and mobile platforms. Also maintained/updated corporate website contents and functions. Rebuilt website on a new content management system and hosting with better user experience, platform responsiveness, and implemented better lead tracking and classification tools. Generated revenue of >1.15 million in business from inbound digital lead generation in 2018.

• Conceptualized, strategized, and came up with innovative ideas and appealing design on a wide range of marketing and communication materials in the areas of advertising and promotional programs, public relations/ trade shows, campaign/product launch, packaging, photography/video shoots, web/mobile communications, integration projects, interior office design, and social media. Increased followers on LinkedIn to 7200+ and 1400+ on Twitter since Jan. 2018. 

• Created corporate brand awareness and style guidelines and ensured brand guidelines are used across all public and internal assets in US/Europe/Asia. Received Communicator Award for Branding Campaign.

• Supervised, prioritized, and managed projects among design team. Implemented project management system, Workamajig. Made sure of project flows and meets deadline. Led the Design Team and accomplished transferring all old materials into new branding within 6 months.

• Talent sourcing. Trained and guided other design team members on daily task, design concepts, and design tools. Solved technical and project challenges. Led a strong design team who supported and contributed to 2018 company revenue of $276.7 million, an increase of 15.2% over 2017.

• Managed and organized design database on a daily basis. Recognized for innovative design strategies, tools, and up to date with latest design trends. Developed strategies of increase design team efficiency by 30%. Worked with vendors and web developers directly on print and digital production projects. 

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General Electric (Clarient Diagnostics, Inc.), Aliso Viejo, CA, May 2010 - December 2015

Visual Designer

Responsible for project managements, creating marketing print materials, advertisements, digital, trade show graphics, and maintain external and internal company websites.

• Lead designer for national/international trade show and sales meeting projects, such as ASCO, USCAP, CAP, RSNA, ASH, and MBCC, etc. Utilized interactive digital strategy which generated solid sales leads.

• Project management: logical workflow with clear prioritization; developed project tracking system to use among all team members. Increased workflow efficiency and reduce cost of using external agency.

• Collaborated with sales team to create results-driven sales and marketing collateral.

• Branding: company logo/icon design, packaging, trade show booth graphics, and advertising campaigns that support company’s corporate identity (external and internal communications), in compliance with company branding and create strong brand awareness.

• Created print ready and printer friendly design for print collaterals. Worked with vendor directly for press check.

• Maintained employee intranet and corporate website using DNN, HTML, and CSS. Bring UX/UI to improve websites.

• Created result-driven digital marketing design and execution for lead generation.

• Grew a strong team by training team members on Brand Standard Guidelines and design tools. • Maintained technical knowledge by self-training, attending design workshops and reviewing professional publications.

• Assumed managerial duties during their absence.

• Completed over 600 projects within deadline over five years. 

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Acorn Engineering Company, City of Industry, CA, April 2007- April 2010 Graphic Designer